At the Pentagon they call it the “Voila Moment.”

That’s when Iraqi soldiers and civilians , with bombs raining down on Baghdad, suddenly scratch their heads and say to themselves: “These bombs aren’t really meant to kill me and my family, they are meant to free us from an evil dictator!” At that point, they thank Uncle Sam, lower their weapons, abandon their posts, and rise up against Saddam Hussein. Voila!

Or at least that’s how it is supposed to work, according to the experts in “psychological operations” who are already waging a fierce information war in Iraq. The “Voila Moment” made its first foray into the language of war last Monday, when a New York Times reporter quoted an unnamed senior U.S. military official using the term.

Poor Endy Chávez, outfielder for the Navegantes del Megallanes, one of Venezuela's big baseball teams. Every time he comes up to bat, the local TV sportscasters start in with the jokes. "Here comes Chávez. No not the pro-Cuban dictator Chávez, the other Chávez." Or "This Chávez hits baseballs, not the Venezuelan people."

In Venezuela, even color commentators are enlisted in the commercial media's open bid to oust the democratically elected government of Hugo Chavez. Andrés Izarra, a Venezuelan television journalist, says that the campaign has done so much violence to truthful information on the national airwaves that the four private TV stations have effectively forfeited their right to broadcast. "I think their licenses should be revoked," he says.