Naomi Klein

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Resisting Trump's Shock Politics and Winning the World We Need

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The Shock Doctrine: The Rise of Disaster Capitalism

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Brand USA is in Trouble

Sure, there is a certain irony in being urged to get off the couch by the company that popularised the "drive-thru", helpfully allowing customers to consume a bagged heart attack without having to get out of the car and walk to the counter. And there is a similar irony to Bush urging the people of the Middle East to remove "the mask of fear" because "fear is the foundation of every dictatorial regime", when that fear is the direct result of US decisions to install and arm the regimes that have systematically terrorised for decades. But since both campaigns are exercises in rebranding, that means facts are besides the point.

Can Democracy Survive Bush's Embrace?

It started off as a joke and has now become vaguely serious: the idea that Bono might be named president of the World Bank. US Treasury Secretary John Snow recently described Bono as “a rock star of the development world,” adding, “He’s somebody I admire.”

The job will almost certainly go to a US citizen, one with even weaker credentials, like Paul Wolfowitz. But there is a reason Bono is so admired in the Administration that the White House might just choose an Irishman. As frontman of one of the world’s most enduring rock brands, Bono talks to Republicans as they like to see themselves: not as administrators of a diminishing public sphere they despise but as CEOs of a powerful private corporation called America. “Brand USA is in trouble... it's a problem for business," Bono warned at the World Economic Forum in Davos. The solution is “to re-describe ourselves to a world that is unsure of our values.”

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