Posted on The Huffington Post
Almost ten years ago, on November 30, 1999, tens of thousands of protestors shut down a meeting of the World Trade Organization in Seattle. The activists were not against trade or globalization, despite the many misleading claims in the mainstream media. They were against a system of deregulated capitalism that was spreading around the world.
At the time of the Seattle protests, my first book, No Logo: Taking Aim at the Brand Bullies
, was at the printer. The book looked at the war being waged on public space by a new breed of corporate "superbrands," as well as the first signs of a fight back against corporate power. It was good timing for an author-activist: I had the rare privilege of watching my book become useful to a movement I believed could change the world.