, September 22, 2007
WHEN No Logo
was published in January 2000, it addressed the new century directly. The argument advanced by that book, and the movement articulated by debut author Naomi Klein, seemed to promise a new world to go with it. From the perspective of those holding high office in tall buildings, this seemed more like a threat. Street-level activists had already demonstrated Klein's prescience even while her manuscript was being bound and printed, shutting down a World Trade Organisation conference, and downtown Seattle in the process, towards the end of 1999.
Almost eight years later, Klein does not believe that the anti-globalisation movement is finished, but accepts that the "moment" has passed. "For a little while there," she remembers today, "you had thousands of people crashing this experts-only world, demanding to be involved in wonkish discussions about economic policy and intellectual property rights."